Official Launch: PoiPoi

3 min

Apr 16, 2025

At P&B Pharmacy Group, every brand we create starts with purpose. With PoiPoi, that purpose was clear from the beginning:

Create a multi-use moisturiser that’s clean, effective, and proudly New Zealand-made—designed to go anywhere, and be used everywhere.

From dry hands and wind-chapped cheeks to cracked nipples or tired skin on long-haul flights, PoiPoi is the answer. Simple. Soothing. Seriously good skincare.


The Heart of PoiPoi

PoiPoi means “to nurture” in te reo Māori—and that’s exactly what this cream does.

Formulated with New Zealand lanolin, aloe, collagen, vitamin E, and placenta, it delivers rich, lasting hydration while remaining gentle enough for daily use on hands, face, body, and even sensitive areas.

It’s not a 10-step routine. It’s one jar you’ll always reach for.


A Piece of New Zealand in Every Jar

PoiPoi was created to be more than just a moisturiser—it’s a connection to place.

Whether you’re gifting it, travelling with it, or using it as a daily ritual, PoiPoi is about taking a little piece of New Zealand with you wherever you go.


With its iconic packaging, natural actives, and instantly recognisable scent, PoiPoi blends heritage, modernity, and care into one beautifully simple product.


The Launch

Our first production run of PoiPoi is now live—with early stock already picked up by local retailers and boutique gift stores across Aotearoa. We’re also rolling out in select Airbnb locations and tourist destinations, giving visitors a taste of everyday New Zealand care they can take home.


To celebrate the launch, we’ll be releasing a series of campaign visuals, user testimonials, and behind-the-scenes content showing how PoiPoi fits into real lives—from the mountain trails to the morning routines.


Skincare That Travels With You

PoiPoi is more than a cream—it’s a companion. A travel essential. A small luxury you can always count on.


One cream. Every day. Everywhere.

PoiPoi has arrived.