The Problem
Most moisturisers are either overly specialised or packed with fillers—leaving people juggling multiple products that don’t truly nourish or fit into real life. A simple, effective, multi-use moisturiser was missing from the NZ market.
The Solution
PoiPoi was created as a daily go-anywhere cream—designed to hydrate and protect hands, face, body, even sensitive areas like nipples, all with one clean, trusted formula. Made with lanolin, collagen, aloe, and New Zealand placenta, it’s skincare you’ll actually keep on you.
The result
PoiPoi has quickly become a beloved everyday essential, offering deep hydration, beautiful packaging, and a soft, clean scent. It’s the kind of product that lives in handbags, cars, suitcases, and bedside drawers—a little piece of New Zealand, always within reach.
Conclusion
More than a moisturiser, PoiPoi is a daily ritual, a comfort product, and a trusted companion. Born in New Zealand, built for anywhere.
PoiPoi
PoiPoi is our bold skincare brand inspired by the natural beauty and strength of New Zealand. Formulated with standout ingredients like lanolin, aloe, collagen, vitamin E, and New Zealand placenta, PoiPoi delivers rich hydration and skin resilience with every use. Skincare that cares—deeply, naturally, and beautifully.
Project type
A P&B Brand
Year
2025
Client
A P&B Brand
View project